About Asha
Background
Asha Davis has over 14 years of Global Brand Strategy & Integrated Comms Planning experience at advertising agencies, media agencies and technology companies.
She's a cross-disciplinary leader, having served in roles across Account Management, Brand Strategy and Integrated Comms Planning working at both agency side and platform side - making her uniquely equipped to develop insightful plans that capture attention, creatively use technology and most importantly, drive business.
While growing her career at world-class ad agencies including Ogilvy & Mather and TBWA / Chiat / Day, she partnered with top-tier brands including Dove, Huggies, and Nissan to 'connect the dots' across their advertising, media, communications and internal organizations to create award-winning campaigns. One of her proudest professional achievements has been winning a Gold Effie for her work on the Huggies No Baby Unhugged campaign.
From 2019 - 2022, Asha co-hosted and produced a popular podcast called The Disruptor Series with TBWA Group NY Chair
Rob Schwartz. She interviewed CMO's and celebrities while growing the podcast to over 100,000 listeners.
Asha spent ~1 yr as Head of Integrated Comms Strategy at Snapchat. As part of the Snap Inc marketing team, Asha works with cross-functional partners to develop fully integrated plans designed to elevate Snapchat’s positioning in the Augmented Reality space. Her role also involves speaking and presenting to leaders at key industry events across the country. She works with the platform’s top tier partners including Coca Cola, Disney, Verizon, The NFL, Live Nation, Vogue and more.
Asha is currently Global Vice President of Integrated Strategy for LinkedIN at Dentsu Media. She is designing & implementing Integrated Comms Planning processes and outputs across the LinkedIn organization. As a result of systematizing the annual planning & campaign level go-to-market strategy development and execution, the company will operate more efficiently, save money and effectively achieve business objectives. She also leads strategy across full-funnel brand & LoB campaigns globally, working closely with teams from EMEA & APAC to create effective & integrated work.
Championing inclusivity is one of Asha’s core passions, and throughout her career, she has found ways to elevate underrepresented communities within the industry. While at TBWA, Asha led the One Sandbox initiative for Omnicom Group - a portal designed to make it easier for agencies and partners to find diverse suppliers across all creative categories. During her tenure, over $250MM was spent with diverse-owned businesses on behalf of the agency and clients.
In her free time, Asha enjoys cooking, reading, stand-up comedy and listening to classic Jay-Z songs.
Why Asha?
- Recognized and respected by leadership and creative peers for ‘digging deep’ to discover insights, inspiration and new tech/innovations
- Praised by clients and cross-functional agency partners for breaking down silos within organizational structures to specifically drive business effectiveness.
- Known for going above and beyond requirements and expectations to ‘get things done’ and produce award winning work.
- Recognized by C-Suite as an 'Intrapreneur'
- She does comedy - standup, sketch writing/performing, desk banter
A Particular Set of Skills
Brand Strategy
Confident Presenter & Speaker
Confident Presenter & Speaker
Is that an insight or is that a fact? Digging deeper to find the human truths that motivate today's consumers is a true passion of mine. I've both led and supported brand strategy development for leading brands including Dove, Huggies, Hellmann's, Kleenex, Nissan, Motorola, Facebook & more.
Confident Presenter & Speaker
Confident Presenter & Speaker
Confident Presenter & Speaker
Years of public speaking training and performing (yep, I've even done standup comedy) have instilled in me a love for presenting as a corporate leader. I have represented Snap Inc, TBWA Chiat / Day and Ogilvy at various industry events, large-scale client presentations, pitches and
press articles.
For 2+ years I co-hosted and produced
Years of public speaking training and performing (yep, I've even done standup comedy) have instilled in me a love for presenting as a corporate leader. I have represented Snap Inc, TBWA Chiat / Day and Ogilvy at various industry events, large-scale client presentations, pitches and
press articles.
For 2+ years I co-hosted and produced "The Disruptor Series" podcast with TBWA CEO/Group Chair Rob Schwartz.
Integrated Comms Strategy
Confident Presenter & Speaker
Integrated Comms Strategy
In 2015, I started the content / comms strategy division at Ogilvy Canada. I initially developed my comms planning skills out of sheer necessity after growing frustrated with media plans that felt disconnected from creative ideas. I'm particularly proud of my ability to 'connect-the-dots' while keeping 'creative-at-the-core' by working
In 2015, I started the content / comms strategy division at Ogilvy Canada. I initially developed my comms planning skills out of sheer necessity after growing frustrated with media plans that felt disconnected from creative ideas. I'm particularly proud of my ability to 'connect-the-dots' while keeping 'creative-at-the-core' by working closely with cross-functional partners to develop integrated plans that seamlessly translate the 'Big Idea' across all touchpoints.
Category & Client Experience
Consumer Packaged Goods
Consumer Packaged Goods
Consumer Packaged Goods
Led brand strategy and comms planning on the following brands:
Unilever: Dove, Hellmann's, Magnum; Kimberly-Clark: Huggies, Kleenex, Kotex, Viva; Nestle Waters: Perrier, San Pellegrino; Coca-Cola: Diet Coke, Classic
Automotive
Consumer Packaged Goods
Consumer Packaged Goods
Led integrated comms strategy on Nissan USA and selected Global initiatives. Deep expertise on the auto industry, EV market, and retail experience. Drove effectiveness by introducing strategies that prioritized touchpoint connectivity, planning content to align with both vehicle and purchase stages, and elevating the retail experience.
Tech, Telco, B2B
Consumer Packaged Goods
Tech, Telco, B2B
Led brand and integrated comms strategy for Motorola Global, Facebook Portal, BlackRock / iShares, Mayo Clinic,
Led AR strategy at Snap Inc for Verizon, Vogue, Live Nation
Resume
Work Experience
LinkedIn / Dentsu Media - Global Vice President, Integrated Strategy - Current
- Embedded in the LinkedIn Integrated Marketing / Media team as a supplier via Dentsu Media (AshaDavis@Linkedin.com)
- Work closely with Brand & Performance Marketing & Media teams to design and implement Integrated Comms Planning Systems across the global LinkedIn organization
- Lead collaboration with Cross-Functional partners to drive effectiveness across top, mid and lower funnel initiatives globally
- Work with Google, Facebook, Snap, Teads, and other media platforms to allocate spend, select tactics, optimize creative and achieve business results on both annual and campaign levels
- Draft SLA's and manage staffing on the business
- Lead Cross-Functional agency team of 10+
Snap Inc. - Head of Integrated Comms Strategy - March 2022 - Feb 2023
- Strategic leader on Snap Inc's marketing team with a focus on delivering industry-leading Augmented Reality experiences to top tier partners such as Live Nation, Nike, Target, Verizon, L'oreal and more.
- Lead cross-functional teams in creative development and amplification planning
- Develop insightful creative briefs, strategies, client presentations, and amplification plans
- Represent Snap Inc. and speak at key industry events including 3%, Disney Digital Days, Snap Beauty Summit and more.
TBWA/Chiat/Day NY – Director, Integrated / Comms Strategy
March 2019 – March 2022
- Lead integrated campaign planning among cross-functional teams including Creative, Media, PR, Social & Experiential
- Standardized Go-To-Market planning for Nissan USA and implemented “Pre-Launch” phasing which ultimately earned a Think With Google case study for its effectiveness
- Work closely with platform & media partners to ensure creative connectivity and bring first-to-market tactics to life
- Partner with broader agency leads on New Business pitches
Ogilvy & Mather NY & Toronto - Global Sr. Strategist, Brand / Integrated / Comms Strategy, Acct Management / Strategy hybrid
March 2011 – Feb 2019
- Spent 5 years at Ogilvy Toronto & 3 years at Ogilvy NY planning both regional and global campaigns for Dove, Huggies, Kleenex, Motorola, Cadbury, Ritz, BlackRock, Perrier and more
- Launched content division at Ogilvy Toronto and built out in-house production capabilities
- Identified by global leadership as a Change Leader
Additional experience on LinkedIn
Professional “Side hustles”
- Interview industry and entertainment leaders, write monthly newsletter, develop / implement growth strategy
- Secured ~$300k in funding to elevate platform, led initiative to drive Omnicom to commit to $1BN to support diverse suppliers
Extracurriculars
Upright Citizens Brigade
Diversity Scholarship Recipient, Sketch Writing + Improv
Magnet Theater
Remix – Diversity Program, writer/actor
Education
University of Toronto
Hon. BA, English
CAAP Accreditation (Canadian Association of Advertising Professionals)
Academic Excellence award