10 years omni-channel marketing experience working with top tier brands at both small and large ad agencies.
Throughout my career, I've worked in both Account Management and Creative Strategy roles, making me uniquely equipped to develop insightful plans that capture attention and drive business.
After 5 years with the Ogilvy Toronto office where I played a key role in increasing client revenues by enhancing agency offerings through content and social expertise, I was transferred to the New York office in March 2016 and spent another 3 years at the agency building the newly developed Content Strategy division as well as crafting
omni-channel creative strategy and execution plans for both US and Global clients.
In March 2019 I became Strategy Directory at TBWA Chiat / Day New York and thoroughly enjoy playing a leadership role across
multi-disciplinary teams. I'm also an active member of the agency's thriving Diversity initiatives.
I work very closely with both platform and media partners such as Facebook, Google, Snapchat, Twitter, Conde Nast, Time, Vox and more.
My experience in brand, digital, social, ECRM and content strategy all come into play when developing omni-channel programs designed to drive consumers through the purchase journey for key clients such as Unilever, Nestle, Kimberly-Clark and more.
I've been doing brand social strategy since 2009, and have extensive knowledge on leveraging platform tools and targeting to achieve results.
Fun fact: I taught myself FBXML code so I could develop custom tabs on Facebook in the day. All in the name of creative strategy and driving business!
I've been performing on stages since I was 10 years old. This experience has transferred into my marketing career and has made me a confident and persuasive presenter with the ability to read the audience and adapt as needed. Thanks improv!
I eat, sleep and breathe consumer journey. I'm seriously obsessed with it, and how it varies from vertical to vertical. My greatest joy is a perfectly executed plan that captures consumer awareness and seamlessly leads them straight through to purchase. All while they didn't even know they were on a journey to begin with. #magic
Sr Content Strategist - Social, Digital, 360 Planning
Ogilvy & Mather, New York, NY 2016 - Current
Digital/Social Content Strategist + Account Management Roles
Ogilvy & Mather Toronto 2011 - 2016
Want to see experience before 2011? Ok, if you insist, just check out my LinkedIn profile and scroll waaaayyyyy down....https://www.linkedin.com/in/asha-davis-22889910/
Upright Citizens Brigade
Diversity Scholarship Recipient, Sketch Writing + Improv
Remix – Diversity Program, writer/actor
Underdog Stuff: The Gregory Nesmith Show, LIVE Weekly on WHCR 90.3FM + Podcast Producer/On-Air Personality ·
Develop weekly live radio show/Facebook Live broadcast and edits for Podcast.
#5 Podcast in Self-Help category on PodOMatic
Stand-up comedy - Open Mics (working on it!)
University of Toronto
Hon. BA, English
CAAP Accreditation (Canadian Association of Advertising Professionals)
Academic Excellence award