Asha has over 12 years of both North American & global omni-channel marketing experience and has helped top-tier brands including Dove, Huggies, and Nissan 'connect the dots' across their communications and organizations to create award-winning campaigns.
Throughout her career, she's worked in Account Management, Creative / Integrated Strategy and Comms Planning roles - making her uniquely equipped to develop insightful plans that capture attention and drive business.
Since 2020, Asha has co-hosted and produced the popular Disruptor Series podcast with TBWA Group NY Chair Rob Schwartz. During her tenure, she has grown listenership, created the podcast's first e-newsletter and interviewed industry heavyweights including the CMO's of Reddit, Nissan and The Wall Street Journal. She's even written a chapter in an advertising textbook on the subject.
Asha got her start in the industry via hybrid account management / strategy roles at a few small Canadian agencies before joining Ogilvy & Mather in 2011.
While at Ogilvy Toronto, she played a key role in increasing client revenues by enhancing / modernizing agency offerings. She spearheaded inter-disciplinary integration on both the agency and client sides while also developing new divisions dedicated to comms and content strategy / execution. She drove groundbreaking work for Dove's "Campaign for Real Beauty" and her efforts took the Kimberly-Clark account (Huggies, Kleenex, Cottonelle, etc.) from ~$200k in billings to $2MM+ ultimately helping win new business pitches from major clients including Coca-Cola.
In 2014, Asha was identified by North American leadership as a "Rising Star" and in 2015 was one of just 20 worldwide recognized by Global leadership as a "Change Leader". These accolades ultimately gave her access to unparalleled training and the opportunity to join global CEO's at a workshop / summit in Malta focused on modernizing the organization worldwide.
In 2016, Asha was transferred to the Ogilvy New York office and spent another 3 years building the new content / comms division and crafting
omni-channel creative strategy and execution plans for both US and Global clients including Perrier, Motorola and BlackRock.
In 2019 Asha joined TBWA Chiat / Day NY as a Director of Integrated Strategy. After leading strategic efforts for the agency's largest clients and joining senior leaders on important new business pitches, Asha was tapped to 'connect the dots' across the Nissan United agency / client team - the largest account in the entire Omnicom network. Asha earned respect from both peers and clients for transforming the 'Go-to-Market' campaign planning process, centering the 'customer journey' in strategic / creative development and elevating the cohesion between media, creative, social, creative and PR teams.
She also reinvented the way integrated teams collaborate with platform partners from briefing to execution phases, earning praise for her efforts from teams at Facebook, Google, Snapchat, Twitter, Reddit, Conde Nast, Disney, NBCU and more.
Asha is also an active member of the agency's thriving Diversity programs. She leads TBWA/Omnicom's OneSandbox initiative - a platform designed increase dollars spent with diverse businesses among all network agencies. In 2021, she secured ~$300k in funding for the platform and is currently working with Omnicom leadership to commit $1 Billion dollars to companies within OneSandbox.
I have loved comms planning since before it was a 'buzzword' in the industry. The act of taking a phenomenal 'big idea' and translating it across touchpoints to drive business effectiveness is actually very fun to me (in my world, 'nerd' is a compliment!). Working closely with talented creatives and advocating for awesomeness within media plans has also earned me some dope awards.
I've been performing on stages since I was 10 years old as a music artist and more recently a comedian. This experience has transferred into my marketing career and has made me a confident and persuasive presenter with the ability to read the audience and adapt as needed.
Thanks hip-hop & improv!
I eat, sleep and breathe consumer journey. I'm seriously obsessed with it, and how it varies from vertical to vertical. My greatest joy is a perfectly executed plan that captures consumer awareness and seamlessly leads them straight through to purchase - all while they didn't even know they were on a journey to begin with. #magic (-see 'nerd' in previous section).
TBWA/Chiat/Day NY – Director, Integrated / Comms Strategy
March 2019 – Present
Ogilvy & Mather NY & Toronto - Global Sr. Strategist, Brand / Integrated / Comms Strategy, Acct Management / Strategy hybrid
March 2011 – Feb 2019
Upright Citizens Brigade
Diversity Scholarship Recipient, Sketch Writing + Improv
Remix – Diversity Program, writer/actor
University of Toronto
Hon. BA, English
CAAP Accreditation (Canadian Association of Advertising Professionals)
Academic Excellence award
Copyright © 2021 Asha Destiny Davis - All Rights Reserved.