About Asha
Background
Asha Davis has spent 15+ years doing one thing exceptionally well: connecting the dots. From brand strategy to emerging technology, she has built marketing functions that don't just generate attention — they convert it into growth. She has partnered with some of the world's most recognizable brands, led high-performing teams, and consistently found the insight that turns a good idea into a business result. Equal parts creative strategist and commercial thinker, Asha brings the kind of clarity that cuts through complexity — and the instincts to know which bets are worth making.
Why Asha?
- Finds the insight others miss — connecting data, culture, and human behavior to uncover what actually moves business forward.
- Delivers results that count. From 2x revenue growth and $150M+ partnerships to $60M+ in new business wins, measurable impact for clients and the organizations she leads.
- Breaks down silos by design. Clients and partners consistently credit her with turning cross-functional friction into coordinated, effective execution.
- Gets things done — and then some. A track record of exceeding expectations and delivering award-winning work in every organization she has been part of.
- Thinks like a founder. Recognized by C-suite leaders as an intrapreneur who doesn't wait for permission to build.
- Knows how to read a room. Five years of stand-up comedy in NYC will do that.
Category & Client Experience
Consumer Packaged Goods + Retail
Consumer Packaged Goods + Retail
Consumer Packaged Goods + Retail
Unilever: Dove, Hellmann's, Magnum, Knorr; Kimberly-Clark: Huggies, Kleenex, Kotex, Viva; Nestle Waters: Perrier, San Pellegrino; Coca-Cola, Walmart, Target, TJ Maxx,
Automotive
Consumer Packaged Goods + Retail
Consumer Packaged Goods + Retail
Led integrated comms strategy on Nissan USA and selected Global initiatives. Deep expertise on the auto industry, EV market, and retail experience. Drove effectiveness by introducing strategies that prioritized touchpoint connectivity, planning content to align with both vehicle and purchase stages, and elevating the retail experience.
Tech, Telco, Fintech, B2B, Other
Consumer Packaged Goods + Retail
Tech, Telco, Fintech, B2B, Other
Motorola Global, Meta, BlackRock / iShares, Mayo Clinic,Verizon, Vogue, Live Nation, State Farm, American Express, Snapchat, X/Twitter, xAI, Heart & Stroke Foundation
Resume
Work Experience
xAI / X — Senior Director, Global Marketing Feb 2025 – Present
• Lead global marketing strategy across xAI and X, owning team structure, brand positioning, go-to-market execution, and cross-functional alignment with Product, Analytics, Content Partnerships, Creators, Creative Strategy, Comms/PR and Design
• Design and scale integrated marketing programs that connect brand storytelling with measurable audience growth and partner activation across consumer and enterprise ecosystems
• Lead development of B2B/ Sales Enablement strategy and materials across X & xAI to accelerate global revenue goals exceeding $1.5B
• Proactively created opportunities to monetize owned channels for first time in platform history and add value via internal comms arm - generated ~$3M within 1 year.
• Support high-value brand partnership programs that expand platform influence and open new revenue channels across key industry verticals
• Serve as a senior marketing voice internally and externally, shaping how the brand shows up across channels, partnerships, and public moments
Group Black — SVP, Strategy & Innovation May 2023 – Jan 2025
• Executive leader for a fast-growing media start-up; owned $60M P&L and delivered 2x YOY revenue growth by building new capabilities, deepening client relationships, and expanding into growth audiences
• Developed and launched 3 new product offerings, including AI-driven Martech tool ‘Prism’ — designed to drive customer connectivity and brand resonance among underserved, high-value consumer segments
• Built integrated brand and growth strategies for a diverse client portfolio including P&G, Ford, McDonald’s, Walgreens, Subaru, Nissan, Unilever, Amazon, Eli Lilly, and Target
• Structured and led a strategic partnership with NBCU / Peacock worth $150M+ in projected revenue — spanning content, distribution, and brand integration
• Pioneered a first-of-its-kind creator partnership with the X social platform, designed to elevate diverse voices and reach mass audiences through culturally resonant programming
Snap Inc — Head of Integrated Strategy & AR Innovation 2022 – 2023
• Founding leader of the 25+ person ARcadia division focused on next-generation Augmented Reality; co-led $100M+ P&L and defined the go-to-market approach for Snap’s enterprise AR business
• Created and pitched customer-centric brand and technology solutions to Verizon, Coca-Cola, T-Mobile, Live Nation, and others — blending AI and AR to deliver immersive, measurable marketing effectiveness
• Implemented strategy-forward measurement frameworks and customer-first design practices that proved campaign efficacy and set a new standard for creative accountability
• Represented Snap as a thought leader at Disney Digital Days, the 3% Conference, and Snap Innovation Summits
TBWA/Chiat/Day — Director, Integrated Comms Strategy 2019 – 2022
• Led the Omnicom integrated practice for a $1B Nissan business; owned $100M+ P&L for strategy, innovation, and integrated media — partnering directly with CMO, Digital Media, Innovation, and Martech leads
• Collaborated with innovation teams at Google, Amazon, and Meta to bring emerging products from beta to market; earned a Think With Google Case Study for measurable marketing effectiveness
• Launched and scaled an integrated strategy discipline across major agency clients including Accenture, Meta, Hilton, and Mayo Clinic — driving $25M+ in new business and 20% YOY growth
• Created OneSandbox, an award-recognised Supplier Diversity Martech tool; secured $300K Omnicom investment and routed $250M+ in client funds through the platform
• Co-hosted The Disruptor Series, a globally syndicated podcast with TBWA/Omnicom Chair Rob Schwartz — grew to 100K+ listeners per episode, featuring C-suite executives, CMOs, and founders
Ogilvy & Mather — Sr. Strategy & Innovation Lead 2011 – 2019
• Launched Ogilvy Canada’s first Content and Integrated Strategy Practice; grew P&L from $900K to $25M+ over three years — 10x growth in year one
• Named a ‘Change Leader’ by Ogilvy’s Global CEO and tasked with replicating the integrated growth model at Ogilvy NY and across WPP Global from 2016–2019
• Partnered with CMOs, CDOs, and Innovation leads at Motorola, Google, Samsung, Unilever, Kimberly-Clark, BlackRock, Nestle, Ikea, Ford, Kraft-Mondelez, and more
• Co-developed innovative Martech products and led beta programs with key platform partners including Amazon, Reddit, Meta, Twitter, and Snap
• Held senior leadership roles across Canada and the US spanning client service, strategy, and Ogilvy Consulting
(additional experience on LinkedIn)
NOTABLE RECOGNITION
• Think With Google Case Study — recognized for innovative, measurable digital marketing effectiveness (Nissan)
• Effies Gold — Huggies Campaign; industry recognition for marketing effectiveness and real business impact
• The Disruptor Series Podcast — 100K+ listeners per episode; featured Reddit CMO Roxy Young and top industry founders and executives
• Ogilvy Global ‘Change Leader’ designation — one of a select group chosen to scale a new model of integrated marketing globally
Extracurriculars
Upright Citizens Brigade NY
Scholarship Recipient, Sketch Writing + Improv
Standup Comedian - NYC 2016 - 2021
Education
AI / Business Leadership Credentials:
Generative AI for Executives & Business Leaders, IBM
AI For Leaders - Harvard Business School
Design Thinking & Innovation - Harvard Business School
Mark Ritson MiniMBA Marketing
University of Toronto
Hon. BA, English
CAAP Accreditation (Canadian Association of Advertising Professionals)
Academic Excellence award