About Me
My background
10 years omni-channel marketing experience working with top tier brands at both small and large ad agencies.
Throughout my career, I've worked in both Account Management and Creative Strategy roles, making me uniquely equipped to develop insightful plans that capture attention and drive business.
What I do now
After 5 years with the Ogilvy Toronto office where I played a key role in increasing client revenues by enhancing agency offerings through content and social expertise, I was transferred to the New York office in March 2016 and spent another 3 years at the agency building the newly developed Content Strategy division as well as crafting
omni-channel creative strategy and execution plans for both US and Global clients.
In March 2019 I became Strategy Directory at TBWA Chiat / Day New York and thoroughly enjoy playing a leadership role across
multi-disciplinary teams. I'm also an active member of the agency's thriving Diversity initiatives.
I work very closely with both platform and media partners such as Facebook, Google, Snapchat, Twitter, Conde Nast, Time, Vox and more.
My experience in brand, digital, social, ECRM and content strategy all come into play when developing omni-channel programs designed to drive consumers through the purchase journey for key clients such as Unilever, Nestle, Kimberly-Clark and more.
Why Me?
- Recognized and respected by superiors and creative peers for ‘digging deep’ to discover insights, inspiration and new tech/innovations
- Known for going above and beyond requirements and expectations to ‘get things done’ and produce award winning work.
- Creative, outgoing, team-oriented leader with ability to adapt to any situation.
- I also do comedy - sketch writing/performing, stand-up, desk banter
A particular set of skills
Social Media Marketing
Consumer Journey Expert
Social Media Marketing
I've been doing brand social strategy since 2009, and have extensive knowledge on leveraging platform tools and targeting to achieve results.
Fun fact: I taught myself FBXML code so I could develop custom tabs on Facebook in the day. All in the name of creative strategy and driving business!
Skilled Presenter
Consumer Journey Expert
Social Media Marketing
I've been performing on stages since I was 10 years old. This experience has transferred into my marketing career and has made me a confident and persuasive presenter with the ability to read the audience and adapt as needed. Thanks improv!
Consumer Journey Expert
Consumer Journey Expert
Consumer Journey Expert
I eat, sleep and breathe consumer journey. I'm seriously obsessed with it, and how it varies from vertical to vertical. My greatest joy is a perfectly executed plan that captures consumer awareness and seamlessly leads them straight through to purchase. All while they didn't even know they were on a journey to begin with. #magic
Resume
Work Experience
Sr Content Strategist - Social, Digital, 360 Planning
Ogilvy & Mather, New York, NY 2016 - Current
- Craft omni-channel content strategies for major brands such as Perrier, Huggies, Dove, Kleenex, Motorola, Lenovo, San Pellegrino and BlackRock Financial.
- Day-to-day deliverables can include consumer journey modeling, market research/focus group analysis, leveraging research to glean insights, briefing creative teams, ensuring content aligns to platform best practices, developing content distribution strategies and optimizing in-market efforts to drive business results.
- Work closely with teams from Google, Snapchat, Facebook, Twitter, Conde Nast, Time Inc. and more to develop and execute branded content programs and to stay ahead of latest trends and innovations within digital/social media platforms.
- Provide thought-leadership presentations to clients and agency partners on branded content and content strategy
Digital/Social Content Strategist + Account Management Roles
Ogilvy & Mather Toronto 2011 - 2016
- Spearheaded the set up and implementation of the Ogilvy & Mather Toronto content division and social practice. Ran both divisions for 2 years and lead teams across a number of accounts.
- A key member of the New Business team, adding valuable contributions to client pitches from a social/digital/content strategy perspective.
- In account management roles, lead client contact for major clients such as Dove and Kimberly-Clark Brands, managed program budgets and led inter-agency planning teams.
- A driving force behind the expansion of the Kimberly-Clark portfolio within the Ogilvy Toronto office. During agency review, senior clients specifically called out my contributions as highlights of brand programs, and have cited these contributions as a reason for awarding the agency more business on additional brands in the portfolio.
Want to see experience before 2011? Ok, if you insist, just check out my LinkedIn profile and scroll waaaayyyyy down....https://www.linkedin.com/in/asha-davis-22889910/
Extracurriculars
Upright Citizens Brigade
Diversity Scholarship Recipient, Sketch Writing + Improv
Magnet Theater
Remix – Diversity Program, writer/actor
Underdog Stuff: The Gregory Nesmith Show, LIVE Weekly on WHCR 90.3FM + Podcast Producer/On-Air Personality ·
Develop weekly live radio show/Facebook Live broadcast and edits for Podcast.
#5 Podcast in Self-Help category on PodOMatic
Stand-up comedy - Open Mics (working on it!)
Education
University of Toronto
Hon. BA, English
CAAP Accreditation (Canadian Association of Advertising Professionals)
Academic Excellence award