Asha has over 12 years of both North American & global omni-channel marketing experience and has helped top-tier brands including Dove, Huggies, and Nissan 'connect the dots' across their communications and organizations to create award-winning campaigns. 

Throughout her career, she's worked in Account Management, Creative / Integrated Strategy and Comms Planning roles - making her uniquely equipped to develop insightful plans that capture attention and drive business. 

Since 2020, Asha has co-hosted and produced the popular Disruptor Series podcast with TBWA Group NY Chair Rob Schwartz.  During her tenure, she has grown listenership, created the podcast's first e-newsletter and interviewed industry heavyweights including the CMO's of Reddit, Nissan and The Wall Street Journal.   She's even written a chapter in an advertising textbook on the subject.

Asha got her start in the industry via hybrid account management / strategy roles at a few small Canadian agencies before joining Ogilvy & Mather in 2011.

While at Ogilvy Toronto, she played a key role in increasing client revenues by enhancing / modernizing agency offerings. She spearheaded inter-disciplinary integration on both the agency and client sides while also developing new divisions dedicated to comms and content strategy / execution.  She drove groundbreaking work for Dove's "Campaign for Real Beauty" and her efforts took the Kimberly-Clark account (Huggies, Kleenex, Cottonelle, etc.) from ~$200k in billings to $2MM+ ultimately helping win new business pitches from major clients including Coca-Cola.

In 2014, Asha was identified by North American leadership as a "Rising Star" and in 2015 was one of just 20 worldwide recognized by Global leadership as a "Change Leader".  These accolades ultimately gave her access to unparalleled training and the opportunity to join global CEO's at a workshop / summit in Malta focused on modernizing the organization worldwide.

In 2016, Asha was transferred to the Ogilvy New York office and spent another 3 years building the new content / comms division and crafting 

omni-channel creative strategy and execution plans for both US and Global clients including Perrier, Motorola and BlackRock.

TODAY:

In 2019 Asha joined TBWA Chiat / Day NY as a Director of Integrated Strategy.  After leading strategic efforts for the agency's largest clients and joining senior leaders on important new business pitches, Asha was tapped to 'connect the dots' across the Nissan United agency / client team - the largest account in the entire Omnicom network.  Asha earned respect from both peers and clients for transforming the 'Go-to-Market' campaign planning process, centering the 'customer journey' in strategic / creative development and elevating the cohesion between media, creative, social, creative and PR teams.

She also reinvented the way integrated teams collaborate with platform partners from briefing to execution phases, earning praise for her efforts from teams at Facebook, Google, Snapchat, Twitter, Reddit, Conde Nast, Disney, NBCU and more.

Asha is also an active member of the agency's thriving Diversity programs.  She leads TBWA/Omnicom's OneSandbox initiative - a platform designed increase dollars spent with diverse businesses among all network agencies.  In 2021, she secured ~$300k in funding for the platform and is currently working with Omnicom leadership to commit $1 Billion dollars to companies within OneSandbox.

• Recognized and respected by superiors and creative peers for ‘digging deep’ to discover insights, inspiration and new tech/innovations 

• Praised by clients and cross-functional agency partners for breaking down silos within organizational structures to specifically drive business effectiveness.

• Known for going above and beyond requirements and expectations to ‘get things done’ and produce award winning work.  

• Recognized by C-Suite as an 'Intrapreneur'

• She does comedy - standup, sketch writing/performing, desk banter